Quality content, including guest blogging, makes a positive difference in link building. At Lift My Rank, our network creates high-quality content that can help with your link-building potential. Here is why choosing quality content is key to link building: 

What Is Link Building?

Link building is one of the many search engine optimization (SEO) techniques used to increase your website’s ranking in search engines. You can begin this process by obtaining hyperlinks from other websites to your site. Backlinks guide readers to other websites on your website. 

Search engines, like Google, use these links to evaluate and establish the authority and relevance of websites. 

You can increase the trust and credibility of your website by obtaining links from other reputable websites. Websites with these types of backlinks can rank higher in search engine results pages (SERPs). The websites that Google trusts more, may be more likely to appear in a search by a potential customer. 

Why is Contextual Link Building Better?

Backlinks can be found in various places, including the footer and sidebar. Positioning a link within the content on a site may be better. Contextual linking is the process in which you put a link within the body of the content, surrounded by relevant information. Some say that the separation between a high-value and low-value link is the content that surrounds it. Here are a few reasons why contextual linking can be a better choice when link building:

Amplifies SEO

Contextual linking may be more valuable to search engines, like Google, because it can show that the page is relevant and authoritative. You can rank higher in the SERPs when you use contextual linking. 

Offers More Context

Contextual linking can offer more context to readers when used in lieu of other types of backlinks. When you use links that are relevant to the content, it helps the readers understand the topic. More in-depth content provides more information to your readers. 

Boosts Involvement

You can provide quality content surrounding your contextual links to boost reader involvement. Readers can spend more time on your website when the content is relevant. When the content is relevant and helpful, your readers may return to the site in the future when they need more information. 

Advances Readers Experience

When you provide contextual links, readers can find other relevant information within the same context. This can advance a reader’s experience on your website. Showing your readers that your content is relevant and helpful can make a reader’s experience more positive. 

What Type of Content Does Google Want?

In August of 2022, Google came out with a new content update for its algorithm, and it is key to understand the update when link building. Google’s new helpful content updatewants you to focus on people-first content. People-first content provides helpful information and gives users a gratifying experience. Google wants content that satisfies SEO best practices while giving readers valuable information. Here are some things to keep in mind when creating content for this new update: 

  • Avoid creating content that is for search engines only. 
  • Generate content leaves a reader feeling fulfilled. 
  • Create content for your specific audience.
  • Produce a site with a central purpose. 
  • Use research to show that your content indicates expertise in your product or service. 
  • Write content that answers a question or gives the reader knowledge they may not have had before. 

How Do We Measure Trust With Google? 

Domain authority, or DA, is a metric created by the SEO software Moz. This metric anticipates how high a website will rank on SERPs. DA is measured on a scale from 1 to 100, and the higher the score, the higher your website can rank in search engine results. A DA score is a combination of several parts, including the quality and relevance of the content on the website and the number and value of the external links within it. Google uses DA to measure how trustworthy your website is.

DA can be manipulated by using low-quality links, too many keywords, or cloaking. These techniques can result in penalties from search engines. To back up your DA score, you can use search volume. Use search volume to perform keyword research to find high-volume keywords in your specific niche. You can optimize your website’s content and on-page SEO for these keywords. By doing so, you may expand your website’s odds of getting a higher ranking for the high-volume keywords. 

To make sure that your website trust is measured highly on Google, you can use tools like SEMrush. SEMrush is a valuable tool to improve your online presence and increase visibility. Here are some ways that you can use SEMrush: 

  • Backlink Analysis
  • Competitor Analysis 
  • Keyword Search
  • Site Auditing
  • Reporting

At Lift My Rank, we create quality content helpful for link-building purposes. We understand the metrics put into place by Google and strive to check each box. We use contextual links to amplify SEO and our bloggers write content that is useful to reach your preferred audience. Our team can help guide you through your DA rating per blog or guest article post. Contact us to learn more about how our process works.