Local SEO Guide

When your business is done at a Physical Location or Service Area, a strong local SEO campaign can significantly increase your growth potential. Be the first business the locals find when they go online.

Get a cost-effective solution that delivers results.

Search Engine Optimization (SEO) is a powerful method for reaching your potential customers – especially when they live right in your city.

Local SEO strategies are specifically designed to help brick and mortar businesses thrive within their market space. These techniques help introduce your brand to everyone searching for businesses or products “near me.”

  • Get more traffic and sales
  • Cost-effective solution for long-term results
  • We follow Google E.A.T. best practices
  • Dedicated SEO Specialist
  • 97% of customers search online before buying

How to Make Local SEO a Part of Your Marketing Strategy

It’s simple to get started on your local SEO campaign. Your dedicated SEO.com team will evaluate keywords, examine your current search engine standings, and find all the opportunities for some quick improvements and big wins.

Your local competition and resources will be considered, too, so we can start to promote your business through Google Maps, Google Search, and other locally-focused platforms.

Website Audit

Evaluate your website for potential problems or opportunities. 

Keyword Research

Research the best keywords to use in a locally-focused SEO campaign. This will ensure we attracted interested local customers.

Content Stragegy

Content is critical for any SEO campaign. We will plan a strategy that fits your needs and engages your potential customers.

Link Building

Backlinks will increase your Authority with Google and help you rank higher.

Onsite Content

Create fresh new content through landing pages or articles.

Build Trust

The best way to do this is through building and maintaining a profile on local business directories. 

Track Progress

Keyword rankings is the best top level metric to track.  Clicks and Conversions are your ultimate goal.

Competitive Research

See how you compare with your competition and get insights into your own strategy.

Long Term Investment

SEO is the best ROI marketing tool you can use to get more customers cost-effectively.

How Much Should You Spend for Local SEO

Low Competition


Smaller Sized Market

Avg Competition

$400 – $650

Medium Sized Market

High Competition

$750 – $1,000

Large Sized Market

The Data

Here are some statistics that might help if you’re considering Local SEO in your marketing strategy:


An estimated 97% of people turn to search engines to find local businesses.


88% of searchers using mobile devices call or visit a local business they find within 24 hours.


92% of searchers will select a business that is found on the first page of search results.


Frequently Asked Questions

What is local SEO?

Local SEO is localized Search Engine Optimization.   It is a strategy to help local customers find your business for the services they are looking for.  This includes Keyword research, Website audit, Content review, creating more content, and showing authority through outreach Guest posting.

How do you perform local SEO?

We follow the Google E.E.A.T. methodology for  Local SEO or search engine optimization.

Experience: Content containing experience is something that can be replaced with AI.

Expertise:  We want to make sure your site contains enough useful content that will show Google you are an expert in your field.

Authority:  Google is a popularity contest.  The more other sites link to your site, the more popular you are in the eyes of google.  The best method of obtaining links is through guest posting.

Trust: Your site needs to be secure, using https and consistent information across the web.

What is local SEO vs regular SEO?

For local SEO, we want to do all tasks related to SEO, but in addition, create an added focus on the Trust factor from Google E.E.A.T. methodology.  To establish trust, we want to make sure your site is found in local directories with consistent contact information.

What are the benefits of local SEO?

Because 97% of users use search to find a local business, SEO has the highest return on investment(ROI) than any other method to acquire new customers.

Is local SEO paid?

Every business can do its own Local SEO campaign.    It requires some knowledge on how the search engines work and what keywords to focus on that would drive customers to your website.  Creating consistent offsite and onsite content is key as well.  However, if you want an agency to help with this, compare costs and services to find the best agency. 

Lift your Rank makes it easy to scale your business and improve your SEO. Create a free account to get started.  Our software makes it easy to order and manage.  Schedule out the next 6 months or on demand. Know where we are in the process of your order, in-queue, writing, QA, revising, publisher contacted, submitted, posted, completed