Guest Blogger Outreach

Part of Google’s algorithm E.E.A.T., is the A for Authority.  Authority is created by other websites that link to your website, it is called a backlink.  I used to use the analogy of the popularity contest, the more sites that link to your website, the better your authority.  But is more than just a link.  The value of the link depends on many factors. 

One way to obtain these backlinks is to contribute helpful content to websites other than your own.  In exchange for this content, credit is linked back to your site. Outreach is the process of working with the admins of publisher sites and asking them to publish articles you have written for their websites. Within the article, we will include a link to your business’s website.  Each backlink represents a vote of confidence and creates authority for your website.  The value of the link can vary based on the quality of the link.

Not all links are created equal.  Finding quality sites takes time that can be made easier with the help of our Domain Metric Tool.

For businesses that want to try blogger outreach, here is how it works.


What Websites Should You Reach Out To? 


You won’t struggle to find a variety of websites online wanting to take your content, but not every website is link-worthy or have value. A valuable website will have high DA( coz domain authority), a low spam score, consistently high organic traffic, and quality content. A website that has numerous ads and AI-written content will suffer from search engines’ high standards. Do not do outreach to spam-filled websites with low-quality content.


How to Do Blogger Outreach


1. Choose the Keyword and Search Phrase


First, research target keywords. They can be general, like “home services” or “technology,” or they can be specific, like “kitchen design” or “B2B software.” Put the search phrase in quotation marks to tell the search engine to show pages with those specific words. Then to quickly find sites that want to accept guest articles use keywords like “write for us,” “submit a guest post,” or “guest posting.” Put together your search query like this:


Kitchen design + “write for us”


2. Examine the Website


Once you have found a website you would like to post your content onto, start your research of the website. Check the DA(Moz domain authority score), AS(SEMrush’s  authority score), organic search volume, spam score(from Moz or SEMrush), and content quality. You should have an idea of the minimum metrics you want to qualify the site to post to.  If these metrics meet your quality goals, find the website’s guest post page. It will provide information about the website’s requirements for guest posting.

Each website will have a minumum word count, number of do-follow links allowed, images allowed, and topic restrictions. All content is required to be unique, original/not plagiarized, no AI written content and not posted on any other website, even your own. They may also have standards on the quality of your company’s website, such as the domain authority and/or spam score.  Even if you think editing AI content is good enough, they will check your content against AI tools.


3. Send an Enquiry Email


Once you have determined the website meets your quality standards and you can meet their requirements, you can start the outreach process. Locate the website admin’s contact information. This is usually an email address but some websites only have contact forms to fill out. In your email, start with an explanation of who you are. Share your name, your company name, your job title, and what your business does. Website owners receive many emails each day, often from spammers or bots, so you need to establish trust that you are a real person. 

State the purpose of your email.  You would like to have an article published on the website. Include any questions you have about the site’s requirements. Make sure the admin will keep the article live forever and that the backlink to your website will be a do-follow link. If your website link is no-follow, search engines won’t transfer authority to your website. This ensures that your article will continually benefit your SEO. If your article is not approved, you will have to start the blogger outreach process over. 

Link building on blog sites usually comes with an editorial fee. Enquire about the cost the admin charges per published article. Sometimes pricing can be negotiated. If you plan on sustaining a relationship with the admin, let them know you want to work with them long-term to send high-quality content. This may convince the admin to lower their fee. 


4. Negotiate 


Website admins may respond immediately or take a few days to a couple of weeks. The faster the admin responds, the better. You want to work with people who have a quick turnaround. In the response emails, the admin may provide further details on their requirements as well as the editorial fee to publish an article. Your response is the time to negotiate. 

For example, if the word count requirement for the website is 1,000 words minimum but you only wrote an 800-word article, ask the admin if they would be willing to accept a lower word count and highlight the quality of the content.  Some may offer writing services, however, writing the article yourself guarantees it meets your standards, and you’ll save money, too. 

If the fee is outside of your budget, ask if they would be willing to lower their fee. You should include a few reasons why it would be beneficial for the admin to lower their price, such as you providing exceptional content written by a real person, which minimizes them having to edit the article.

Some admins may also offer a link exchange. Link exchange is an SEO strategy where websites agree to post each other’s website links on their own site. Google will flag these kinds of links as spammy, which will hurt your SEO. Avoid websites that offer Link Exchanges.


5. Pitch, Post, and Publish


Many publishers want the article topic to be approved beforehand. If you have agreed on all other terms, send the admin the topic. Once you get approval, send the article. The admin may send the article back with edit requests. In general, admins will publish the article within a week. 

Once the article goes live, the admin will provide a link to the article. Double-check the article for the backlink to your website and ensure there are no issues with the content. The final step is to pay the editorial fee for the article. Some admins will provide an invoice, and others will give a payment platform. Once you’ve paid the admin, you have completed the entire blogger outreach process. 


Let us do your Blogger Outreach


Many companies consider link building to be one of the most difficult and time consuming SEO strategies to do. Blogger outreach is an ongoing process and can be difficult for a single person to handle effectively. The more high-quality, unique referring domains linking back to your website, the higher your authority will be with Google. Lift My Rank offers blogger outreach services to businesses that don’t have the resources or expertise to do link-building themselves. We have relationships with hunderds of publishers and technology to workflow the outreach process in a cost-effective way.