quality content
Content, Marketing, SEO

Quality Over Quantity: Increase Your ROI With Quality Content

When it comes to SEO, you need content that resonates with people as is the case with other marketing methods. SEO or Search Engine Optimization is the process of attracting quality traffic to your website via organic search. In other words, it means to attract the right people via quality content. Content comes in different forms like video, guest articles, blog posts, pictures, and more.

In the past, even the worst kinds of content had no issue ranking highly on the search engine results page (SERPs). That said, Google’s algorithms have now evolved drastically to the point where bad quality pages now get filtered out. Google always strives to provide its users with a great user experience and discourages bad practices. On top of that, low quality and spammy content could get an entire website severely punished and de-indexed by Google.

As they say at Vibe Online Marketing, “SEO is about quality content and relevant links. Those two things are what helps give your audience value.” Attracting the right people to your website via quality content is key to ranking high in the SERPs. In other words, this is crucial to success with SEO. The question now is, “What does quality content mean?” 

Quality Content Means Helping Consumers Find What They Need

Quality content can mean different things. One thing that it doesn’t mean is that more is better. In other words, lengthy content does not translate to quality content. Google uses a Page Quality (PQ) score to determine web page quality. Those pages that help users find what they’re looking for will get a high score. On the contrary, pages that seek to harm or trick users will score low. 

With that said, content that helps bring value to your audience and helps advance their cause is quality content. Quality content includes:

  1. Earning links naturally and ensuring that those links are relevant to your cause.
  2. Landing pages that are consistent from click to the site entrance.
  3. Focusing on Quality Over Quantity to bring value to others and increase your SEO standing.

Now you’re wondering how to achieve a high PQ score. Read on and we will show you how to create quality content that resonates with your readers.

Four Tips To Achieve Quality Content

Anyone can create content but only content that adds value and gives readers what they’re looking for will rank high. Standing out amongst the sea of content requires staying committed to getting quality results. These four tips will help achieve just that.

Master The E-A-T Method

To achieve results in creating quality content, it is advised that you incorporate the E-A-T method. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. What that means is that readers take into account the expertise of the content creator on a specific subject. They also look to the authoritativeness and trustworthiness of the creator, website, and content. Doing well in these three areas will help you with your PQ score and help grow your online presence.

Make Sure Your Content Is Readable

Another key to achieving quality content is to ensure that your content is readable and easy for your readers to understand. This means that your sentences need to be 20 words or less, have zero grammar mistakes, and have easily understood vocabulary. When choosing your words, work to choose words that don’t have too many syllables. Short and sweet flows better and is more easily understood.

Make Sure Your Content Is Scannable For Your Readers

Web content like blog posts or guest articles that are scannable helps make it more engaging to your readers. Today, people don’t read every single thing on a web page. They tend to go through parts of content that they are most interested in.

Google looks at scannability in determining the user experience (UX) of a page. To achieve a quality UX, put important points at the top and then explain them further in subsequent paragraphs. This is what is called the Inverted Pyramid Method. That will help draw interest from your readers and encourage them to read more. Using headings, sub-headings, and bullets will also help readers and search engines to identify text faster.

Scannable content will help benefit readers, search engines, and companies who seek to convert readers into customers in the end.

Make Sure Your Section Length Is Appropriate

The length of your content will determine if readers can understand your content or not. If your content is too long, it will be more difficult for your readers to understand what you have to say. With that said, work to ensure that each section of your content is no more than 300 words long. Shorter content improves both readability and scannability. This will help increase your chances that your readers will read your content.

Quality Content Helps Increase Your ROI

Quality content that is readable, scannable, and follows the E-A-T method will encourage readers to read your content further. It also helps draw interest from them making it much more likely that they will become your customers. In the end, quality content helps increase your return on investment (ROI). 

If you are looking for quality content like this, consider going with a quality service like Vibe Online Marketing. Quality marketing services like these will help you attract the right people to your website. You will also grow your online presence in a big way and help grow your business for the better.