Use local SEO to boost your website traffic, location searchability, and annual revenue. A local SEO strategy is best if your business operates from a physical location or a geographical service area. You can significantly increase your company’s potential with a growth strategy using content and link building.
What Is Local SEO?
SEO, or search engine optimization, is how to make a website more visible to people searching for the services and products your business offers. Local SEO makes your website easily searchable so that customers in your service area find you. If you do business at a physical location, your goal should be to rank on the first page of search results.
Why Your Business Needs an SEO Strategy
Your online presence will show credibility and trustworthiness with the right strategy. A strategy that fulfills your business’s specific needs requires the right pieces to be successful. Here are seven benefits your business can take advantage of with improved SEO.
Increased Site Traffic
When you improve your local reach, you can increase visitors to your website. Customers searching for your services or products will be able to reach your site. Increased site traffic could lead to increased business.
Higher Conversion Rates
A conversion rate is when someone reaches your site and completes an action, such as making a purchase. SEO will help you create helpful usefull information that your clients are looking for. When they find what they are looking for, they will look to you for expertise.
Even if you do not have products or services available to purchase online, booking service appointment is just as good. Service base customers will have a “contact us” form to fill out an inquiry that provides your business with their contact information.
Improving your SEO will result in higher conversion rates. Higher conversion rates mean you have the opportunity to increase your revenue.
Lower Your Paid Advertising
SEO helps potential customers reach your site without the use of paid ads. If you notice the traffic to your website is increasing, then decrease the amount of money you spend on paid ads. Over time, you can organically get people to your website with SEO instead of paying for ads that direct potential customers to your site.
Increase Local Searchability
Since your business operates from a physical location, you want to capture as much business as possible from customers searching for local goods and services. SEO determines your web page’s ranking on search results.
The higher your search results, the more likely customers will click on your site or contact your business. Up to 92% of search results capture the attention of searchers on the first page of search results on Google, whereas the second page captures only 6% of searchers’ attention.
Attract More Customers
Your business can attract potential customers with improved search result ranking. Increasing interested consumers may help your business increase sales and revenue.
Incentivize customers interested in your products or services to fill out a form with their contact information on your site. In exchange for their contact information, you could offer discounted services.
Get Business Reviews
A favorable business review impacts your ranking and may attract future business. Persuade customers to leave reviews with incentives like discounts on future services. Respond to the reviews left by customers to increase your SEO and customer interaction.
Beat the Competition
Ranking higher on the first page of search results can help you win new customers. Your ranking could put you higher than businesses offering similar products and services to yours. New customers increase your bottom line and put you ahead of the competition.
3 Ways to Improve your SEO
Changes happen quickly, though results are not immediately recognizable. You will notice SEO progress in just a few months. Here are three ways to tailor your local SEO service:
1. Website Audit
One thing that search engine algorithms consider when ranking your website is its ease of use. Perform a website audit to determine the issues needing to be fixed to strengthen your site’s SEO value.
The SEO Audit will assess the site indexability and crawlability. It will also check for broken links, backlinks, and internal link distribution. The audit will also evaluate your website’s performance and speed.
Discoveries made during the website audit will help you lay a path for your individualized SEO strategy after completing keyword research.
2. Keyword Research
Local SEO relies on the specific keywords used on your website. Keyword research will entail finding what keywords your customers are using to find businesses like yours.
Relevant keywords are specific to your business but not necessarily exact to your location. These are words and phrases potential customers use to find your company.
Always use your service locations in your content with your keywords. This helps Google know when to show your website to potential customers.
3. Individualized Strategy
Once you have completed your website audit and keyword research, you can develop an individualized strategy to boost your website’s local SEO. Your plan will include a content strategy, on-page strategy, and Link Building strategy.
The content on your website helps tell customers you are credible and an expert in your field. Relevant content will promote your products and services on and off your website. Blogs can give customers the information they seek to know. Off-site content, such as articles written by other people, will direct customers to your website.
Get Results using Lift My Rank
Lift My Rank has helped clients improve their SEO for over ten years. Our team works hard to get the results you need so you can focus on your customers. With our help, you can be the first business clients go to when they go online.