SEO(search engine optimization) is invaluable for service businesses as it affects their visibility on Google results and other search engines. Without SEO, it’s harder for your customers to find you in organic web searches on Google. SEO for HVAC involves optimizing the business website and other online pages for easy accessibility by search algorithms and users across all devices. Here are eight ways to increase SEO for heating and cooling companies:
Choose Keywords Wisely
SEO is about optimizing the site for keywords and phrases people use when searching for information online. It’s vital to research HVAC keywords to draw the right audience for your business. There are various keyword research tools, including our free keyword tool to review how different phrases perform and their competition.
Keywords should feature in the main content, headings, titles, subtitles, Metadata and description, image alt tags, and even the domain name. Once business keywords are identified, you should use them sparingly to avoid spamming. The content should remain relevant and easy to read, so make sure keywords blend naturally into the context.
Invest in Quality Content
Content is king when it comes to SEO. Without content, there’s no way for Google to find you. Content can be articles and blogs, home page and about page information, and any other titles, subtitles, text, images, and videos. HVAC businesses require highly optimized content describing their products and services.
Website content should be helpful for the reader, so make sure each page features valuable information. Structure and formatting are also important. HVAC websites need simple designs for seamless browsing and easy access to the main features. Use high-quality images and videos and incorporate different content like blogs, testimonials, quotes, and more.
Optimize for Local Searches
Creating geo-targeted content and optimizing the website for local searches is crucial for HVAC businesses. People rarely hire companies from miles away, so most of your requests probably come from local residents. When building SEO for HVAC businesses, optimizing the web pages for the local/targeted market is vital.
Local SEO involves identifying the local language and search patterns, location keywords, and popularly visited online hubs and blogs. Using keywords with attached locations or phrases like “near me” can push you higher in SERPs for local searches. You’re also more likely to get an engagement and conversion because your customers aren’t far away.
Responsive Mobile-Friendly Website
The majority of online searches are carried out via mobile phones, so you need to invest in a mobile-friendly design. If your site isn’t optimized for mobile devices, you’re missing out on a large traffic share. HVAC websites should be responsive across all modern devices, including Android and iOS smartphones, iPads, and tablets.
Search engines like Google rank mobile-friendly websites first, especially when the search originates from a mobile phone. Companies offering SEO for HVAC businesses will test your site across modern devices to ensure it loads fast and all aspects scale to the screen. Responsive websites also enhance the user experience and can result in repeat engagements
Leverage Google Business Profile
Google Business Profile (previously Google My Business) is a free service HVAC business owners can leverage to increase SEO and drive traffic to their websites. It offers an opportunity to add various optimized content. You can feature the business name and description, contact information, working hours, photos of finished work, and more.
Google ranks business profiles in a separate section after the ads before the main results. A well-optimized profile will rank highly for your keywords and can lead to more organic traffic. The challenge is to ensure descriptions, logos, photos, and every bit of text allowed in the section is fully optimized for SEO. You should also track and update the profile to stay ahead.
Claim & Optimize Online Directories
Directories may seem obsolete, but they merely moved online and are still effective for SEO. You’ll encounter many useful online directories like Yelp, Yellow pages, HomeAdvisor, Whitepages, and Better Business Bureau (BBB). Millions of people visit these directories in search of businesses, and you can target them through SEO.
HVAC business owners should claim all online listings and update the information with optimized descriptions and content. Appearing in such directories can positively impact overall online presence and brand awareness. People browsing such directories can find and contact your business. Google also values those listings and ranks you higher for claiming them.
Include Blog with Informative Articles
HVAC companies have the freedom to include a highly informative blog section with articles about different topics. The blog section can feature how-to articles, user guides, general notices, special deals, and HVAC-related content. Blogs effectively incorporate keywords that don’t appear on your main pages, and you can have as many articles as you want.
Creating high-quality content with unique keywords and phrases your customers use when searching for businesses online is vital. Make sure the blog is updated regularly with fresh content. You can take advantage of trending topics and searches to curate content for better ranking. Each blog should provide valuable information about a specific topic.
Following Google’s E.E.A.T. methodology will ensure a good experience for your customers as well as high rankings in the search engine results.
E. Experience: No AI content that can’t replicate user experience.
E. Expertise: Develop useful and informative content.
A. Authority: Create Guest posts on Blogging sites that link to you
T. Trust: Secure your site and keep updated as well as keep consistent contact info on Directory sites.
Effective SEO for HVAC Business Websites
HVAC businesses can use SEO to gain online visibility and increase traffic to their websites. SEO is a process that needs consistent work, so it does take time.
You’ll need a trustworthy SEO company with Quality strategies and measurable results. The goal is to ascend SERP ranking for your keywords to generate more organic traffic and leads.
We offer cost-effective SEO services for small and medium HVAC businesses to help them be found and attract more customers. Our team has more than ten years of experience in marketing and uses white hat techniques to build your pages and platforms for the best ranking. We offer reliable SEO for HVAC and guarantee top performance on popular search engines.